The Thousand Oaks Boulevard Association hired RRM Design Group to design a Specific Plan that improves the identity of the Boulevard, by introducing innovative form-based zoning and streetscape improvements. Covering over 275 acres along a 3-mile corridor, the Specific Plan provided recommendations to promote a unique commercial destination that is economically viable, self-sustainable, and pedestrian-friendly. Enhancing the creativity of the downtown, the Plan introduces the opportunity for mixed-use development and encourages infill development and redevelopment of existing underutilized parcels. RRM also focused on revitalizing the current landscaping, providing tools to enhance the streetscape elements along the corridor by introducing a unified collection of landscaping and street trees, as well as new street furniture.