The City of Alhambra retained RRM Design Group, in collaboration with Rincon Consultants, to prepare the community’s comprehensive 2015 General Plan Update. RRM provided land use/urban design services, community engagement, and meeting facilitation. As part of the community outreach strategy, RRM led the effort to educate, inform and promote interaction and dialogue throughout the project process in this diverse community. RRM devised an outreach campaign that improved citizen participation, including public workshops, commission worksessions, stakeholder interviews, young professional sessions, pop-up events, project website support, a custom community survey and press releases. After gaining consensus on the update’s general direction, RRM guided the urban design effort by providing vision concepts for focus areas of change, and architectural and urban design guidelines to illustrate concepts to town citizens. RRM drafted the community design components of the Land Use Element and supported policy development for recreation, open spaces, mobility and public realm improvements.

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“Part of the San Gabriel Valley New Generation Rotary group goals for this year included finding ways for young professions to use their talents to create a better community. RRM has been instrumental to our mission. I’m glad Alhambra has people like you leading the revitalization planning effort.”

– Mauro A. Trejo, SGV New Generation Rotary President