As part of the San Ysidro Community Plan work effort, RRM developed the San Ysidro Historic Village Specific Plan and crafted and facilitated a multi-layered bilingual public engagement strategy to solicit input from this highly spirited and culturally diverse community. Situated on the US/Mexico border in south San Diego County, San Ysidro is a port-of-entry and the busiest border crossing in the world. The Specific Plan is located within San Ysidro’s historic center, “the heart” of the community and roughly one-half of a square mile, providing convenient access to goods and services within a 10- 15 minute walk surrounding San Diego’s Metropolitan Transit System (MTS) Beyer Boulevard Trolley Station. The Plan provides realistic and context specific concepts that consider land use, mobility, parking, infrastructure, market demand, and design opportunities and constraints to catalyze development projects appropriate for and in support of the larger vision established within the San Ysidro Community Plan.

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 “We are very happy with the specific plan, both in terms of presentation and policy content. I have especially appreciated your flexibility and long-term commitment to the project. When the plan was delayed due to issues beyond your control, you helped us preserve budget and resources to allow the project to eventually resume with its budget intact. The community also strongly supports the plan.”
– Nancy Bragado, Former Deputy Director, City of San Diego